The 2nd Mompreneur Summit was my very first attempt at "networking". I was happy to find out about it. For me, it's a great opportunity to meet fellow
mompreneurs here in Metro Manila. I was also hoping to draw inspiration from them. And perhaps, find out if I'm ready to leave behind the corporate world to focus on Mommy HQ's
world domination. Perhaps not.
I almost decided to let it pass. As an introvert, the thought of going to an event ALONE is enough to make me say NO. I would love to have Mommy Issa join me, but that's not possible since she's based in Davao City. I didn't want to drag my husband, either, since it's a
girl thing.
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| photo via mompreneurmanila.com |
But for the love of Mommy HQ, I've decided to give it a go. And yes... I'm thankful I made that decision. :)
Three weeks have passed since the Mompreneur Summit and I still get excited over the things that I learned. Since Mommy Issa wasn't able to join the event, I was more than happy to email her a c
omprehensive report. Don't worry, I won't share the same
novella here.-_-
To keep things short and simple, here are the key things that I learned from the summit, and most of them are related to building your brand:
Know thyself.
If you're thinking about starting your own business, be it part-time or full time, take time to reflect (with or without a magic mirror). What are you passionate about? That could be your starting point. List the things you would LOVE to do, even if you're not being paid to do it. And then, know your strengths - because sometimes, passion may not be enough to turn you into a successful entrepreneur.
Know thy purpose.
What's your goal? What problem will you be solving with your service or product? Who will benefit from it? The answers to these questions will serve as a guide when making plans for your business.
Focus,focus.
I asked Anne Arcenas-Gonzalez the first step when building your brand (or something about the most important thing when building your brand- I can't recall which one since I was too nervous that time). I guess, I asked the latter because the answer I remembered was "FOCUS". To build a good brand, concentrate your efforts on becoming the big fish in the small pond. Find that niche market and focus on being the best.
Consistency is a must.
Whatever decisions you make, you have to make sure it is consistent with your brand. From your packaging, down to the background of your social media accounts, it has to be consistent. Otherwise, people will get confused.
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| The ONLY picture I managed to take before the iPad dozed off... |
Be prepared. Always.
Okay, I have to include this one. If I were to do it all over again, I'd do two things differently:
First, make sure the camera/iPad is fully charged. Second, bring business cards to a networking event.
I hope to join the event next year, and who knows, Mommy HQ will be a bigger fish by then. *Fingers crossed! * ;)