Our SweeTEEs Story

Hey mommies!

As of writing, we have already launched our own line of infant statement tees called SweeTEEs. Mommy Issa and I are both excited to see how you CD-ing moms (and dads, of courcse) would accept our latest offering. I, for one, am so excited that I felt compelled to write a blog post dedicated to SweeTEEs.

A Little Overview

Mommy HQ's aim to is release our own products this year. We have conceptualized a number of products, but due to budget constraints, we aren't able to move forward with our plans. (Yes mommies, compared to other retailers, we are but small dilis.) A couple of months ago, we were able to come up with something that is actually doable. So without much hesitation, Mommy Issa and I said: "Gowwww!".

Why Infant Shirts?

I believe we are best known for selling cloth diapers. And as sellers, our main challenge is to creatively promote them.

We tried to post helpful information on the benefits of cloth diapers to our Facebook friends. I also gave cloth diapers as gifts to friends so that they could experience it first hand. Mommy Issa is already doing a great job of promoting cloth diapers. I, on the other hand, have yet to receive any CD related queries from my friends. Little did I know, our yaya has been receiving queries from our neighbors.

I realized that all along, my son is the best cloth diaper endorser in our neighborhood. At home, his typical outfit consists only of a sando and cloth diapers. And when he plays outside, it's the cloth diaper that the people notice. Did you experience the same thing?

There's our light bulb moment. We came up with the idea of statement t-shirts to be paired with cloth diapers. With the shirts, we can help raise awareness on the existence of modern cloth diapers (or modern lampins - we noticed it's easier for others to understand if we used that term). Add a dash of nappy humor, and (voila!) we can show them that cloth diapering can be fun.

Our Prints

Mommy Issa and I are not graphic designers, so we try to keep the designs as simple as possible. It wasn't difficult for us to come up with the statements to use - we simply need to draw from our own experiences as cloth diapering moms. For the 1st batch, we've decided to print just 3 designs.

Give Cloth A Chance

Inspired by "Give peace a chance.", this is a plea for other parents to try out cloth diapering as an option. We've added "Ask mom about it" because we all know we are more than willing to talk about it - right mommies?

Oh So Fluffy

How many here have those adorable fitted cloth diapers? When Baby Chic released fitted diapers, I immediately bought one for "research purposes" *wink wink*. At 2 years and 5 months, Lucho is already wearing bigger cloth diapers-which means there's a chance that the fitteds won't fit. But I'm glad it did. And I fell in love because it's sooo soft and sooo fluffy!

I Said The Word Potty

A couple of months ago, my son began to express his desire to sit on the toilet when nature calls. It broke my heart. No more excuse to buy nappies, not even for "research". I'm sure a lot of you can relate to  this. ;)

What's Next?

For the next batch, we  still have a lot of prints to choose from. By then, I will have enough confidence to hand stamp the shirt labels as we initially planned. Packaging will still be the same though - we will wrap the shirt in kraft paper. Plastics are banned in Makati, so we're doing our best to use eco-friendly packaging.

We hope you like our shirts. Mommies, if you have comments or suggestions for improvements, we're definitely all ears. Your feed backs are greatly appreciated by us. Promise! :)

Thank you very much for your continued support. :)